Especially for February 14th, we have created the Valentine’s Day collection, which features a curated Find Out More
How much greater the pleasure may be if the flowers themselves carry a hidden meaning. The Romans honoured their heroes with Laurel wreaths and Greek mythology tells how many of the flowers were created. In Hamlet Ophelia recites the meanings of the herbs and flowers she carries in her arms, for William Shakespeare was well conversant with their significance. Poets have always extolled the virtues of flowers and since Elizabethan times have written of their meaning, but it was the Victorians who turned flower-giving into an art. Inspired by a book entitled Le Langage des Fleurs by a French woman, Madame de la Tour, the Victorians practised the new floral code with the same dedication with which they built their cities and furnished their houses. The choice of flower was all important, but so too was the manner of presentation. If the flowers were upside down the opposite meaning was intended, thus tulips presented with their stems uppermost meant blatant rejection from a lover. If the ribbon was tied to the left, the meaning referred to the giver, if tied to the right, to the recipient. On the other hand she could always respond by wearing the flower in different ways- on her heart of course meant love, but worn in the hair implied caution.
Selia Pickles, (1990) The Language of Flowers
Creating a language without words is an art in itself. Flowers have carried meaning throughout history – Romans honoured their heroes with laurel wreaths and Shakespeare’s Ophelia told of the herbs and flowers she bore in her arms. After the Victorian period ushered in strict codes of etiquette that frowned upon wanton displays of affection, lovers instead made their feelings be known through the art of floriography – a language expressed using only flowers.
We proudly announce our year-long campaign, “THE SECRET LANGUAGE OF FLOWERS”, with a series of seasonal collections that each bear a different hidden meaning. Ellermann invites you to explore the intriguing art of floriography through their collection of bespoke bouquets.
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