Future Nature – Ellermann’s guiding theme for 2024 – turns what we know about Mother Earth on its head. Challenging the notion that what you see is what you think, it encourages an appreciation of the true nature of things.
By applying a fresh lens, we pledge to spend the year discovering the real purpose and beauty of all living things around us. Our findings are channelled into a series of glorious and progressive collections and sensory-driven experiences, including masterclass workshops, collaborations and more.
Embrace the coming year
Repurpose
Give new meaning to everything – including that which is typically discarded. By taking this approach, you’ll discover that every part of a plant is equal.
Expand
Your perspective of the world around you is always limited by how much you know. Eschew past constructs and expand your mind to creative new possibilities.
NEW YEAR, NEW COLLECTION
The New Classics
Our findings are channelled into a series of glorious and progressive collections and sensory-driven experiences, including masterclass workshops, collaborations and more.
"But to the eyes of the man of imagination, nature is imagination itself."
William Blake